You’re probably already faced down in the day to day of running your business. So much so that you probably haven’t come up for air to see all the new AI innovative tools that are being developed.
Yet, as a small or local business owner, you’re also always looking for ways to stay competitive and improve your operations. In this article, I want to share seven free AI tools that can help revolutionize the way you run your business.
Let’s jump in…
1. HeyGen – AI Avatar Creation
HeyGen is an AI tool that allows you to create a digital avatar from a short video clip of yourself. The AI analyzes your facial features, expressions, and movements to generate a realistic digital representation that can be used in various applications.
How this can help your local business: As a local business, creating engaging video content can be time-consuming and expensive. With HeyGen, you can create a digital spokesperson for your brand, allowing you to produce personalized video messages for your customers, create product demonstrations, or even have your avatar host virtual events. This can help you save time and money while still delivering high-quality, personalized content to your audience.
Other key insights:
- HeyGen can help you maintain a consistent brand image across all your video content, as your avatar will always look and act the same.
- You can use your avatar to create multilingual content, expanding your reach to non-English speaking customers.
- HeyGen’s AI technology ensures that your avatar’s lip-syncing and gestures are realistic, creating a more engaging and believable experience for your viewers.
2. Magical AI Writer – Email and Content Creation
Magical AI Writer is a Chrome extension that uses AI to help you draft emails and create content templates. It analyzes your writing style and suggests improvements, making your communication more effective and efficient.
How this can help your local business: As a local business owner, you likely spend a significant amount of time communicating with customers, suppliers, and partners via email. Magical AI Writer can help you streamline this process by generating AI-powered email replies and content templates. This can save you time and ensure that your messages are consistent, professional, and on-brand.
Other key insights:
- Magical AI Writer can help you overcome writer’s block by suggesting ideas and phrases based on your input.
- The extension can be used across various platforms, including Gmail, LinkedIn, and Whatsapp, making it a versatile tool for all your communication needs.
- By analyzing your writing style, Magical AI Writer can help you improve your overall communication skills, which can benefit your business in the long run.
3. DeepFake Web – Real-time Face Swapping
DeepFake Web is an AI tool that allows you to swap faces in real-time, creating realistic videos where one person’s face is replaced with another’s.
How this can help your local business: While DeepFake technology has raised concerns about misuse, it can also be used creatively by local businesses. For example, you could use DeepFake Web to create humorous or attention-grabbing social media content, such as putting your face or your employees’ faces onto famous movie scenes or music videos. This can help you create viral content that attracts new customers and increases brand awareness.
Other key insights:
- DeepFake Web can be used to create personalized content for your customers, such as placing their face into a video showcasing your products or services.
- By using DeepFake technology responsibly and transparently, you can create a buzz around your brand and differentiate yourself from competitors.
- As with any AI tool, it’s essential to use DeepFake Web ethically and avoid any deceptive or misleading practices.
4. Captions.ai – Improved Video Engagement
Captions.ai is an AI tool that automatically adjusts the subject’s gaze in your videos, making it appear as if they are always looking directly at the camera. This creates a more engaging and personal experience for the viewer.
How this can help your local business: When creating video content for your local business, ensuring that your subject maintains eye contact with the viewer can be challenging, especially if you’re reading from a script or teleprompter. Captions.ai solves this problem by using AI to adjust the subject’s gaze in post-production, creating a more natural and engaging video. This can help you create more effective marketing videos, product demonstrations, and customer testimonials.
Other key insights:
- Captions.ai can save you time and money by reducing the need for multiple takes or expensive equipment to ensure proper eye contact.
- The tool can be particularly useful for creating educational or training videos, where maintaining the viewer’s attention is crucial.
- By creating more engaging video content, you can increase viewer retention, leading to better brand recall and customer loyalty.
5. Invideo – AI-powered Video Creation
Invideo is an AI-powered video creation platform that allows you to generate entire videos, including voiceovers, music, and visuals, using just a single text prompt.
How this can help your local business: Creating high-quality video content can be a significant challenge for local businesses, often requiring specialized skills, equipment, and a substantial time investment. With Invideo, you can quickly and easily create professional-grade videos by simply providing a text description of what you want your video to convey. This can help you produce engaging marketing content, product demos, and social media posts without the need for a dedicated video production team.
Other key insights:
- Invideo offers a wide range of customization options, allowing you to tailor your videos to your brand’s specific style and messaging.
- The platform’s AI technology can help you generate fresh ideas and concepts for your video content, overcoming creative blocks and ensuring a steady stream of new material.
- By using Invideo to create consistent, high-quality video content, you can establish your local business as an authority in your industry and attract new customers.
6. Splash Pro – AI Music Generation
Splash Pro is an AI tool that creates original, royalty-free music based on text prompts. You can specify the genre, mood, and style of the music you want, and the AI will generate a unique composition.
How this can help your local business: Music plays a crucial role in creating the right atmosphere and ambiance for your business, whether it’s in your store, on your website, or in your marketing videos. However, licensing popular music can be expensive, and using generic stock music can make your brand feel uninspired. With Splash Pro, you can generate custom, royalty-free music that perfectly fits your brand’s personality and messaging, without the high costs associated with traditional music licensing.
Other key insights:
- Splash Pro can help you create a consistent sonic brand across all your customer touchpoints, reinforcing your brand identity and increasing customer recognition.
- The AI-generated music can be easily edited and adjusted to fit the length and pacing of your videos or other content.
- By using unique, custom music, you can differentiate your local business from competitors and create a more memorable experience for your customers.
7. Domo.art – AI Video Style Transfer
Domo.art is an AI tool that transforms regular videos into various artistic styles, such as anime, cartoons, pixel art, or clay art. The AI analyzes the video frames and applies the chosen style, creating a unique and visually striking output.
How this can help your local business: In today’s crowded digital landscape, standing out from the competition is more important than ever. By using Domo.art to apply artistic styles to your video content, you can create eye-catching and memorable visuals that grab your audience’s attention and make your brand more shareable on social media. This can help you increase brand awareness, attract new customers, and foster a loyal following.
Other key insights:
- Domo.art can be used to create distinctive visual themes for different marketing campaigns or product lines, helping you organize and differentiate your content.
- The tool can be particularly effective for businesses in creative industries, such as art galleries, fashion boutiques, or graphic design studios, as it showcases their artistic flair and creativity.
- By experimenting with different artistic styles, you can gain insights into what resonates best with your target audience and refine your visual branding accordingly.
This is just a list of the WIDE variety of tools that are available. With a little creative thinking, you could help your local business stand out using AI tools in a fun and engaging way.